Sunday, October 17, 2010

Of a Feather

Primalot is a store that gets overlooked more often than it really should. I'm totally guilty of it myself, but I'm in the process of correcting said matter. I first started to notice this when I was clearing out my inventory for Jewelry Fair and found an amazing seahorse earring from the shop. Their creations are exciting, interesting and indisputably well made and deserve a lot more attention than they actually get. This point was proven to me once again at Jewelry fair 2010, which you should really find some time for since it ENDS TODAY.

Let me introduce you to 'Kroaork'. This is one of the amazing sets available from Primalot at Jewelry Fair. It's edgy, unique, and gorgeous. It's editorial, it's fetish, it's utterly fantastic and I couldn't not possess this set. On top of being great, the set is compeltely color change, from the leather, to the metal edgings and the stones embedded in the set. There are plenty of colors to choose from as well so you can get this to fit with just about anything you might want to wear.

I love creators who aren't afraid to make something so different and challenging, and Primalot has proven they are totally up to the task. I know I'll be following them a lot closer than I had been previously, because they've definitely got the chops and I'm positive they'll only continue to impress and delight me. Still need another reason to consider this set? 50% of the profit is going to Oxfam, so you're doing a good thing while treating yourself. Another reason not to dally is that they are currently in the process of remodeling their shop, so today really is the LAST DAY to get this gorgeous set until they reopen at least.

1 comment:

Emerald Wynn said...

I'm so glad you wrote this post - I've been meaning to express some public love for Primalot myself and just haven't gotten around to it. Generous creator, gorgeous work - in my opinion, they don't get enough attention on the fashion feeds.

LOVE their Jewelry Fair stuff this year!